Expanding on a comment I posted earlier in response to Dan Holloway's excellent post on The Cynical Self-Publisher about the difficulties of consistent branding in the current publishing/social networking environment.
Yesterday, I sat at a particular spot by the Gulf of Mexico in Pensacola Beach, where I lived when I was a kid. It was a dive back then: a small row of shabby Nixon-era townhomes with long flanks of empty beach on both sides and flea-infested, trash-strewn empty lots across the street. Now it's all swankypants. The old place was destroyed by a hurricane in the 1990s and replaced with high dollar apartments and upscale houses side-by-side the entire length of the once God-forsaken road.
I won't nostalgically argue that the old place was better. It wasn't; it was a shithole. But it was a shithole with a beautiful white sand beach. Yes, it's crowded now, but back then it was lonely. Yes, it's overly commercial now, but back then it was ill-maintained because only a few people cared about it. Eventually, all these new things will fall away and be replaced by something else.
What remains constant is the beach. The white sand and blue Gulf -- that's the source of the spiritual, recreational, educational, physical, emotional, financial power of this place.
All of which is to say that branding has to be about who we are, not what we do. Our nature is consistent; money, bizzyness, trends and opportunities are not. Each of us has this powerful natural wonder within ourselves. The question we're asking (though we might not like the sound of it) is: "How shall I best exploit this?"
The broad strokes are obvious:
In any development, as many windows as possible should face the beach. Key to our commercial value is a firmly fixed focus on the art and craft of writing.
Boardwalks and roads should be kept up properly. We have to make our work accessible and reader-friendly. This encompasses everything from excellent grammar to a well-designed, easily navigable website.
The beach must be protected from pollution. Greed, jealousy, negativity and grasping are bound to make an appearance. They should be disposed of quickly and appropriately.
Access to the beach should be open in some areas, controlled in others. Our secondary goal is to welcome as many readers as possible; our primary goal is to lead happy lives. We must reserve significant quantities of time, love and creative energy for ourselves, our work and our personal relationships.
Above all, the beach should be shared, enjoyed and loved. Honored. Because the beach came from God and ultimately belongs to God. It's both fiscally prudent and spiritually healthy for the beach to be consistently branded as sacred.
Tomorrow morning, piano movers are coming to pick up the vintage Acrosonic piano that's lived in our dining room for about 15 years. Esm...
Just updated my website with this wonderful painting by Kenton Nelson, a California artist who is keeping the style of the 1930s WPA arti...
Expanding on a comment I posted earlier in response to Dan Holloway's excellent post on The Cynical Self-Publisher about the difficu...
Last night in the presidential debate, Mitt Romney's handlers must had experienced a collective palm-to-forehead gasp when he said that ...
Thanks for checking out my blog! Visit my website for more about me and my books. www.JoniRodgers.com .
One of the things I love about indie publishing is the feeling that I'm getting a more intimate experience of the story. A lot of Big ...
Tagged by my author buddy Jen Singer for the #HowIWrite blog hop . I’m supposed to answer four questions and tag four author friends to do...
Browse by topic...
#Alzheimers #BloodCancerAwarenessMonth #dementia #howilibrary #MothersDay #sxsw #yougottohavefriends alternative cancer treatment Amazon American Cancer Society anger art ask ashley astroid galaxy tour autotune Bald in the Land of Big Hair bee gees bernie blood cancer Blood Cancer Awareness Month blue mercy blues brothers book review boxer rebellion cancer carnet de voyage CASUAL VACANCY cat stevens chemo brain chemotherapy chevy ssr City of Dark Magic climate change coping with cancer craig thompson Crazy for Trying crazy on you dave brubeck declaration of independence deep cotton did you feel like going like that dinah washington Django rheinhardt Dune dwight okita earth to joni english Enough About Me environment erica jong europe family far enough from heaven farewell summer fear of flying feminism First You Write free book gabby gifford garden of your mind ghostwriting gloria estefan gloria gaynor go with god gore vidal gotta get a message to you graphic novel grateful dead great words hanging by a thread happy holidays have a listen heart HIPPIE BOY homeopathic care hunger games hurricane isaac I feel better now I'll Have What She's Reading I'm So Effing 50 IFTTT iggy pop indie love Indie Pub Adventure Ingrid Ricks Instagram J.A. Konrath James Joyce jeff zaslow JK Rowling Joni's List just sayin kenton nelson kickstarter kill smartie breedlove kindle freebie lead zep League of Extraordinary Authors led zeppelin legitimate rape Leukemia Lymphoma Society life life in general lisa hamilton literary fiction love love and other natural disasters lymphoma Lymphoma Reasearch Foundation Magnus Flyte mavis staples memoir Merry Christmas most awesome thing ever mother daughter movie mr. rogers Music My Memories of a Future Life mystery Nancy G Brinker nerdgasm nina simone non sequitur nora ephron orna ross Orts and Excerpts parenting with cancer people being people photobomb Planned Parenthood poetry politics Promise Me prospect of my arrival publishing news random loveliness ray bradbury red cross Relay for Life remix research rabbit holes richard III richard linklater robin gibb Roz Morris sex shakespeare slide whistle social support Something Awful stairway to heaven stella link books stella's umbrella Sugarland survivorship Susan G Komen for the Cure sxsw sylvia plath that explains a lot The Book Biz The Hurricane Lover the last lecture The Secret Sisters theme song du jour todd akin Trailer Park travel unfairly awesome waking life william Gay woo woo writing craft yeats you've got mail